Sign Riders
Real estate agents are already using their 800 call capture number on their sign riders to capture leads. Why not encourage people to want to talk to you as well? It is great to be able to capture the caller s information. It is even better if you can encourage that caller to connect to you directly, right there and then. Here is a way to get as many as 1/3 of the callers into your 800 call capture system to press that key to be connected to you. By incorporating technology and psychology into your sign riders, you have already gotten the caller to dial into the toll free number. Now in order to get them to want to talk to you, try this simple technique. Once they hear the short description of the property, let them know that due to changing market conditions the pricing information on this property would need to be updated nearly every day. Rather than re-record the messages daily, let them know that they can simply press 0 and you would be happy to get pricing information for them. This is an easy and non-threatening way for the prospect to get the information they are looking for and for you to have the opportunity to turn that prospect into a client.
Ads
Looking for sellers? One of the most under utilized resources to capture prospective sellers are Homes magazines. Surprisingly, 21% of people picking up Homes magazines are people thinking about selling their home. In a survey done by NAR, one of the top 3 concerns of sellers is, How is the agent going to advertise my home? Being empowered with this information now gives a savvy agent 2 ways to capture leads in a Homes magazine. The standard ads, with your 800 call capture number listed with the picture of your property designed to attract buyers, and now a totally different ad to attract sellers. With your ad, you will want to offer something of value, free of charge, with the freedom to call at their convenience, with the knowledge that they won t have to talk to a pushy salesman. Phew! Sound like a lot to accomplish? It is a lot easier than it sounds when you break it down. Something of value - A pamphlet that shares the 10 Things You Need To Know Before Selling Your Home ; Free of charge - A toll free number so the caller does not have to pay for the call; Calling at their convenience - Available 24 hours a day; No pushy salesman - Recorded information. Here is a sample. Thinking About Selling? Call for free, 24/7, recorded information on 10 Things You Need To Know Before Selling Your Home at 800-888-8888 ext. 100. Don t miss out on any opportunity to take advantage of the lead generating power of your 800 call capture system.
Internet
Most real estate agents have a website nowadays. The problem is that their sites may be getting a lot of hits, but very few leads. Why? Because most agents don t treat their websites just like the other marketing tools they employ. If you are driving traffic to your website and not capturing leads, what is the point? You are wasting your valuable time and money. The same concept applies here that applies to your other marketing. Offer prospects valuable information, free of charge, at their convenience, without the threat of having to talk to a salesman and you will generate the leads you need. This can happen two-fold on a website. First, take the same ad you are using in a Homes magazine, for example, and put it on your website. Depending on whether you are trying to attract buyers or sellers, your ad will obviously offer something different. When the prospect calls in, you have captured their name, address, phone number and they have identified themselves as being in the market for a home. While it is true that people surfing on the internet tend to be about 12-24 months farther out from the buying and selling process than those looking in classifieds, you still don t want to miss out on the opportunity to get their business when they are ready. Second, just like with your sign riders, make sure to post your 800 call capture number extension with each property on your website. Give the specifications on the home such as number of bedrooms and bathrooms, square feet, lot size, etc. but for the complete audio tour have them call your 800 call capture number. Don t miss out on any opportunity to generate leads from any of your efforts.
Business Cards
Another under utilized marketing tool is your business card. Most real estate agents are ready to hand out their business cards to everyone they meet, but how many actual leads come from all that paper changing hands? Most likely the prospect holds onto it for a week or so and then throws it away. So how do you keep your card from ending up in the round file until you can generate the lead from it? Give it value. On the back side of your card print a small ad that offers your free report, available 24/7, and just like with your other extensions, you will capture name, address, and phone number for each caller.
Real estate agents using their call capture toll free number on their sign riders and ads are off to the right start. However, many don t realize that they could be generating many more leads by using their 800 call capture number on every piece of marketing they have. Most real estate agents have both a website and business cards as well, but they are not taking advantage of the lead generation opportunities that they present. Having an 800 call capture system allows you to generate leads everywhere you can put a phone number. Make sure to optimize your system and take full advantage of its powerful lead generation capabilities.
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